Tag Archives: Social media

Creating a Content Chop Shop

Posted on January 27, 2011 by techimage

Repurposing already created content across traditional and new media channels can be quite effective for a business-to-business communications program, and will keep that content engine chugging and boost search engine optimization(SEO) without the process becoming too much of a time sink. Continue reading →

Posted in B2B, Dan McDonnell, Marketing & Public Relations, Social Media, Success Stories | Tagged , , , | 22 Comments

Gen Y and the social media myth

Posted on December 10, 2009 by techimage

This morning I read yet another in the unending series of articles talking about Gen Y, how connected they are, and how important social media is to them. The impression we're always given is that marketers have to know Facebook, … Continue reading →

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How the worm turns!

Posted on September 16, 2009 by techimage

Doesn't seem so long ago that we were reading articles about how citizens journalists (in other words bloggers) were killing the serious journalism trade. With all the free content out there, it wouldn't be long until people abandoned traditional media … Continue reading →

Tagged , , , | 23 Comments

Twitter grows, but is not retaining users

Posted on May 6, 2009 by techimage

While the social media pundits continue to promote the wonders of Twitter — and try to make everyone who's not on the bandwagon feel like they're behind the times — the reality doesn't seem to be matching the hype. According … Continue reading →

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The Twitter backlash has begun

Posted on April 21, 2009 by techimage

Saw this article today on the Ragan.com site. I'm glad to see I'm not alone in thinking that there ought to be a self-imposed, agreed-upon limit to the number of Tweets people can issue in a day. The author is … Continue reading →

Tagged , , , | 19 Comments