TechCrunch: Twitter's business strategy laid bare

TechCrunch has a fascinating post today on documents it received regarding Twitter's business strategy. Interesting insights into its negotiations with Google, Facebook, Microsoft, and others.  A long but fascinating read. Some of the more humorous items:

• Retweeting (in true Star Wars form, referred to as "A Reduction in the Force") is a concern because it becomes “hard to read who authored, people edit what was actually said.” As the author points out, they only have 140 characters. Ah, but may the force be with those 140 characters!

• Twitter wants to get to 1 billion users, but worries about whether it can handle that size of a user base. Gee, ya think?

• Diddy was a pain, as was Google's Marissa Mayer. Tweeting, I guess, makes strange bedfellows.
• Twitgoo? Twitgoo?
• Twitter considered a "Happiness Committee" to figure out how to keep people happy and stay at the company.
• And finally, even when it comes to Tweeting, it's still all about search. Twitter wanted to figure out if in order to protect itself again Google, it could "do to Google what Google did to others." Ouch!