Monthly Archives: June 2011

Where are the crowds going? The social media pendulum swings

Posted on June 28, 2011 by Tech PRose

A lot has been written recently about Facebook’s declining numbers. While Facebook doesn’t seem to be in danger at the moment, it is an interesting trend and it prompts the question; Since those users left, where are they now spending … Continue reading →

Posted in Lawren Markle, Marketing & Public Relations, PR and Marketing, Social Media | 29 Comments

What you can learn from the haters

Posted on June 27, 2011 by Tech PRose

In the movie “Be Cool,” Vince Vaughan as Raji tells Elliott (Dwayne Johnson, also known as the Rock), “Stop hatin’, start participatin’.” But in the social media world, those who are hating are already participating. As this article from author … Continue reading →

Posted in Social Media, Tim Boivin | 31 Comments

Is your social network designed for lurkers?

Posted on June 17, 2011 by Tech PRose

Richard Millington provides some great insights in this article on why online communities often fail to attract active members. His key point – most organizations design their communities not for active engagement with members, but to push out information in … Continue reading →

Posted in Social Media, Tim Boivin | 24 Comments

Brand Journalism Can’t Come Off as “State Television”

Posted on June 15, 2011 by Tech PRose

I just read a great Financial Times article from RaganPR on how Nissan is using brand journalism to get its story out – with the help of journalists recently downsized out of a job. Run by Dan Sloan, a former … Continue reading →

Posted in B2B, Media, PR and Marketing, Social Media, Tim Boivin | 115 Comments

The Wall Street Journal Shows Comedy, Social Media Elixir for Bad Economy

Posted on June 13, 2011 by Tech PRose

The Wall Street Journal, the buttoned-up chronicler of global business, is using comedy and social media to promote the multitude of devices upon which subscribers can read the newspaper. In a YouTube promotional video – CEO Walter Johnson exhibits his … Continue reading →

Posted in Media, Philip Anast, Social Media | 30 Comments

Cloud Computing Meets Consumer Adoption

Posted on June 10, 2011 by Tech PRose

Cloud Computing. It’s a term that’s created quite the buzz the last few years in the tech space and continues gaining momentum as businesses, from the enterprise level to the smallest mom and pop run organizations, are either moving to … Continue reading →

Posted in Christine Rojewski, Technology Industry | 26 Comments

Does PR matter when “everyone’s a journalist?”

Posted on June 7, 2011 by Tech PRose

When I first started at Tech Image at the turn of the century*, the role of public relations was pretty well-defined. There were clients – organizations that had a product or service to offer – and there were journalists. Our … Continue reading →

Posted in Ken Krause, Marketing & Public Relations, Social Media | 21 Comments