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Monthly Archives: May 2011
Multiscreen Madness: MaximumPC Puts Monitors to the Gaming Test
Whether you’re a gamer or not, who wouldn’t want to spend time at work playing videos games with your boss encouraging it? Amber Bouman, Katherine Stevenson and Loyd Case of MaximumPC, along with their testers: Online Associate Editor Alan Fackler, … Continue reading
Posted in Christine Rojewski, Reviews, Technology Industry
33 Comments
The Sustainability Curve for Business
CFO magazine reports on the state of sustainability in its May 2011 issue. Sustainability can be thought of as a company’s stewardship quotient. The Environmental Protection Agency defines it as “policies and strategies that meet society’s present needs without compromising the … Continue reading
Posted in Philip Anast, Technology Industry
18 Comments
Are Mid-sized companies getting squeezed out of social media?
The Worldcom Public Relations Group has added some insight to the use of social media within B2B marketing. The Group’s B2B Practice Group recently conducted an independent survey which featured 100+ respondents from companies in North America and Western Europe, … Continue reading
Posted in B2B, Dennis Collins
26 Comments
How to Avoid the Social Media Fail Whale
The world of social media can be overwhelming for even the most marketing-savvy organizations. Figuring out how to prioritize the channels you want to target and the conversations you want to engage in is just a part of ensuring the … Continue reading
Posted in Social Media, Tim Boivin
17 Comments
Putting the Value Back Into Customer Events
Most of us have been bored stiff at some time by attending a business event dominated by PowerPoint slideshows and poorly disguised sales pitches, while offering us little insight and advice regarding the issues we were wrestling with. It’s a … Continue reading
Posted in B2B, Lawren Markle, Marketing & Public Relations
23 Comments