Monthly Archives: February 2011

Tech Isn’t Timeless: What I learned from Watchmen & V for Vendetta

Posted on February 28, 2011 by Tech PRose

One line review: Loved V; Watchmen, not so much. As an aspiring novelist, I study the work of great authors to learn technique.  But I also seek deeper insights: What makes a story work?  How do some stories seize the … Continue reading →

Posted in B2B, Bob Dirkes, Reviews | 32 Comments

Social Media Panders to the Vanity in Us All

Posted on February 25, 2011 by Tech PRose

Social media will fan the flames of self-confidence in a naturally showboat-y individual to a fever pitch of social media activity: thousands of connections, limitless status updates, and declarations so obtuse it’s perfectly clear that John Smith or Jane Doe thinks waking up in the morning is of national importance. For those individuals who tend to be shy, wallflowers if you will, the ready availability of social media has been a god-send, satisfying the human need to “put yourself out there” with as minimal risk as possible. Continue reading →

Posted in Kristen Miller, Social Media | 20 Comments

Is it time to retire entrepreneurship?

Posted on February 24, 2011 by Tech PRose

I’m sure many of you have read about the Blue Ocean strategy, which recommends that businesses can thrive by looking for a differentiator that changes the playing field instead of head-butting an entrenched leader.  The typical entrepreneur used to look … Continue reading →

Posted in B2B, Dennis Collins, Success Stories | 18 Comments

Marketers: Don’t fear the people

Posted on February 23, 2011 by Tech PRose

One of the biggest objections technology marketers have to getting involved with social media essentially comes down to this: what if someone says something bad about us? They seem to forget the words of 19th Century Irish playwright, poet and wit Oscar Wilde, who once said “The only thing worse than being talked about is not being talked about.” Continue reading →

Posted in Ken Krause, Marketing & Public Relations, Technology Industry | Leave a comment

How are you addressing your sales team’s requests for more and better leads?

Posted on February 21, 2011 by Tech PRose

I had the pleasure of catching up with Marketing Strategist Steve Susina (@ssusina), at the Chicago Tech Breakfast Club on Friday, February 4 about how he applied marketing automation software to deliver: Mary: What problem does Marketing Automation solve for … Continue reading →

Posted in Marketing & Public Relations, Mary Conley Eggert | 24 Comments

Online Music Discovery and The Black Keys

Posted on February 21, 2011 by Tech PRose

It’s interesting how my music discovery is different now than it was a few years ago.  Most of the “new” music I find is via Pandora.com, and I buy the songs right from the iTunes interface in Pandora.  Recently, I … Continue reading →

Posted in B2B, Lawren Markle, Reviews, Social Media | 27 Comments

Are you diluting your “Likes”?

Posted on February 16, 2011 by techimage

On ClickZ, Christopher Heine takes an interesting look at how companies increasingly are trying to leverage the “Like” button to incentivize people to follow their brands. This brings up the important consideration of whether companies should focus on building their … Continue reading →

Posted in B2B, Social Media, Tim Boivin | 20 Comments

As Rome burns, CNN goes pop

Posted on February 15, 2011 by Tom McDonald

Google the term “cable news network” and CNN comes up as the top hit. Meaning, someone inside CNN still considers the organization a news outlet (at least as far as SEO is concerned). Yet, after the first full day of … Continue reading →

Posted in Media, Social Media, Tom McDonald | 23 Comments

McKinsey says information overload not good for creativity, best decision-making

Posted on February 15, 2011 by techimage

“Information overload” is a term that has packed on the pounds, both literally and figuratively, over the years as smart phones and social networking tools have pervaded workplaces in just about every realm of industry. Management consulting company McKinsey delivers … Continue reading →

Posted in Philip Anast, Social Media | 34 Comments

Deadly Sins of the Tech Industry: Will the Mini iPhone Become the Rainbow?

Posted on February 14, 2011 by techimage

As I was reading InfoWorld last week, Bill Snyder’s blog post, “Deadly Sins the Tech Industry Can’t Seem to Shake” caught my attention. In this post, Bill remembers the late Ken Olsen, the founder of Digital Equipment Corp, and the … Continue reading →

Posted in Christine Rojewski, Technology Industry | 23 Comments