Category Archives: Tom McDonald

What B2B marketers can learn from Miracle Whip

Posted on March 3, 2011 by Tom McDonald

I don’t watch the Academy Awards and I don’t use Miracle Whip. In fact, I don’t know anybody who does use Miracle Whip. (I do know someone who has an Academy Award. I called him, Tom Ohanian, to ask if … Continue reading →

Posted in Social Media, Tom McDonald | 30 Comments

As Rome burns, CNN goes pop

Posted on February 15, 2011 by Tom McDonald

Google the term “cable news network” and CNN comes up as the top hit. Meaning, someone inside CNN still considers the organization a news outlet (at least as far as SEO is concerned). Yet, after the first full day of … Continue reading →

Posted in Media, Social Media, Tom McDonald | 23 Comments

This time, AOL may get it right

Posted on February 7, 2011 by Tom McDonald

Just over ten years after the FTC gave final approval of AOL’s ill-fated acquisition of Time Warner, the scrappy remains of the once mighty Internet giant announced today it would be acquiring The Huffington Post for $315 million. When the … Continue reading →

Posted in Social Media, Technology Industry, Tom McDonald | 16 Comments

“there is no way I’m coming back to Earth”

Posted on January 19, 2011 by Tom McDonald

Those are not words from a science fiction novel, but those of Astronaut Mark Kelly, the brother in-law of U.S. Rep. Gabrielle Giffords, who spoke from the International Space Station about the shootings in Arizona. “I would prefer to be … Continue reading →

Posted in Technology Industry, Tom McDonald | 39 Comments

Time for Analyst Relations?

Posted on January 17, 2011 by techimage

When was the last time you went through a list of industry analysts and reached out to offer a briefing on your company’s technology? I’m guessing you’ll give yourself low marks for followup and consistency of outreach. Why? Because almost … Continue reading →

Posted in B2B, Lawren Markle, Marketing & Public Relations, Social Media, Technology Industry, Tom McDonald | Leave a comment

Netflix Excites Some, Disappoints Others In Order To Stay On Top

Posted on January 10, 2011 by Tom McDonald

Tech lovers looked to last week’s Consumer Electronics Show in Las Vegas for the latest super-cool gadgets. However, with so many of the devices we already own connected to the Internet, it’s easy to miss some of the great innovation … Continue reading →

Posted in Technology Industry, Tom McDonald | 115 Comments

Look Who’s Making Real Change

Posted on October 1, 2010 by Tom McDonald

The U.S. economy’s move from producing hard goods to one of intellectual capital did not just sneak up on us. Think back to the first time you heard “you’ve got mail.” That should have set off an alarm for those charged with looking out for our economic well-being. Compounded the shift to an information-based economy with a gut-wrenching trade deficit, our insatiable appetite for cheap goods, and the weight of entitlement programs, where do you think we are headed? Continue reading →

Posted in Social Media, Technology Industry, Tom McDonald | 29 Comments

Has Video Marketing Been Detoured by Social Media?

Posted on August 11, 2010 by Tom McDonald

At the highest level, a marketing video should be able to be viewed with the prospect and sales representative in the same room, and not leave the sales representative uncomfortable. That means the video should focus more on indentifying with the prospects problems and not on how great the sales representatives’ company is. Continue reading →

Posted in Tom McDonald | 16 Comments