Category Archives: Tim Boivin

Review: What PR can learn from Moneyball

Posted on December 6, 2011 by Tech PRose

I recently saw the movie Moneyball, starring Brad Pitt (which of course made it one sports movie my wife thought was “OK” – not great, mind you, just OK). Based on the best-selling book by Michael Lewis, it offers a … Continue reading →

Posted in Marketing & Public Relations, Reviews, Tim Boivin | 98 Comments

Where, oh where, to post?

Posted on November 4, 2011 by Tech PRose

Still wondering which social media channel is the right one for your status update? In this post, The Breaking Copy copywriting blog provides a tongue-in-cheek flowchart to help even the most uncertain social media poster child out there. There’s a … Continue reading →

Posted in Social Media, Tim Boivin | 81 Comments

Bridesmaids’ humor leaves men at the altar

Posted on July 18, 2011 by Tech PRose

As the summer drought of movies hit this year, my wife and I found ourselves desperately seeking a movie one Friday night. After perusing all of the movies listed on Fandango and checking the reviews on Rotten Tomatoes, the best … Continue reading →

Posted in Reviews, Tim Boivin | 20 Comments

What you can learn from the haters

Posted on June 27, 2011 by Tech PRose

In the movie “Be Cool,” Vince Vaughan as Raji tells Elliott (Dwayne Johnson, also known as the Rock), “Stop hatin’, start participatin’.” But in the social media world, those who are hating are already participating. As this article from author … Continue reading →

Posted in Social Media, Tim Boivin | 31 Comments

Is your social network designed for lurkers?

Posted on June 17, 2011 by Tech PRose

Richard Millington provides some great insights in this article on why online communities often fail to attract active members. His key point – most organizations design their communities not for active engagement with members, but to push out information in … Continue reading →

Posted in Social Media, Tim Boivin | 24 Comments

Brand Journalism Can’t Come Off as “State Television”

Posted on June 15, 2011 by Tech PRose

I just read a great Financial Times article from RaganPR on how Nissan is using brand journalism to get its story out – with the help of journalists recently downsized out of a job. Run by Dan Sloan, a former … Continue reading →

Posted in B2B, Media, PR and Marketing, Social Media, Tim Boivin | 115 Comments

How to Avoid the Social Media Fail Whale

Posted on May 5, 2011 by Tech PRose

The world of social media can be overwhelming for even the most marketing-savvy organizations. Figuring out how to prioritize the channels you want to target and the conversations you want to engage in is just a part of ensuring the … Continue reading →

Posted in Social Media, Tim Boivin | 17 Comments

Social Media – Is your approach limiting your return on engagement?

Posted on April 29, 2011 by Tech PRose

Technology companies today face bigger challenges than ever in adopting PR strategies to the constantly evolving channels of media distribution. The rapid rise of social media channels has led to a move away from top-down corporate communications to the mainstream … Continue reading →

Posted in PR and Marketing, Tim Boivin | 22 Comments

Consumerization of IT and the Fourth Wave of Corporate Productivity

Posted on April 4, 2011 by Tech PRose

Last week, Joe McKendrick wrote in his ZDNet Service Oriented blog about a recent IDS/Unisys study titled The Consumerization of IT, which found that 95 percent of IT workers bring at least one self-purchased device for work. The interesting aspect … Continue reading →

Posted in B2B, Technology Industry, Tim Boivin | 35 Comments

Look Beyond the Blog to Get LinkedIn

Posted on March 29, 2011 by Tech PRose

A critical part of every social media plan is to engage in conversations with your audience wherever they may be talking. While many companies still rely only on their blogs, taking only that approach to social media channels may be … Continue reading →

Posted in B2B, Social Media, Tim Boivin | 32 Comments