Category Archives: PR and Marketing

Are Your Networks Anti-Social?

Posted on December 13, 2011 by Tech PRose

I’ve founded three clubs in my lifetime and all suffered the same fate. They would start out strong and quickly acquire members. Then a small group of members would volunteer to produce content for our newsletters and events. By year … Continue reading →

Posted in Mike Nikolich, PR and Marketing, Social Media | 40 Comments

Google+ … Two Months Later

Posted on September 23, 2011 by Tech PRose

If you’re a continuing reader of the Tech PRose blog, chances are you might have seen my earlier post about the introduction of Google+. Having been a member of the up and coming community for more than two months now, … Continue reading →

Posted in B2B, Christine Westendorf, Media, PR and Marketing, Reviews, Social Media | 49 Comments

“We’re All Marketers Now”

Posted on August 22, 2011 by Tech PRose

If you are a regular purveyor of the Tech Image blog, you are aware that contributors like myself often focus on marketing, social media, and PR issues. Bloggers impart their wisdom on these disciplines and how businesses can benefit through clearer, … Continue reading →

Posted in Marketing & Public Relations, Philip Anast, PR and Marketing | 38 Comments

Where are the crowds going? The social media pendulum swings

Posted on June 28, 2011 by Tech PRose

A lot has been written recently about Facebook’s declining numbers. While Facebook doesn’t seem to be in danger at the moment, it is an interesting trend and it prompts the question; Since those users left, where are they now spending … Continue reading →

Posted in Lawren Markle, Marketing & Public Relations, PR and Marketing, Social Media | 29 Comments

Brand Journalism Can’t Come Off as “State Television”

Posted on June 15, 2011 by Tech PRose

I just read a great Financial Times article from RaganPR on how Nissan is using brand journalism to get its story out – with the help of journalists recently downsized out of a job. Run by Dan Sloan, a former … Continue reading →

Posted in B2B, Media, PR and Marketing, Social Media, Tim Boivin | 115 Comments

Social Media – Is your approach limiting your return on engagement?

Posted on April 29, 2011 by Tech PRose

Technology companies today face bigger challenges than ever in adopting PR strategies to the constantly evolving channels of media distribution. The rapid rise of social media channels has led to a move away from top-down corporate communications to the mainstream … Continue reading →

Posted in PR and Marketing, Tim Boivin | 22 Comments

Is Hoover ‘Saving the Soaps’ or Portraying False Hope?

Posted on April 22, 2011 by Tech PRose

Whether you’re a diehard soap opera fan (I guess they do still exist) or not, thanks to traditional and social media the news of ABC’s desire to pull the plug on All My Children and One Life to Live is … Continue reading →

Posted in Christine Rojewski, Marketing & Public Relations, PR and Marketing | 33 Comments