Category Archives: Mary Conley Eggert

Engaging employees for a smarter (and more social) planet

Posted on November 2, 2011 by Tech PRose

When David Pittman’s company, Initiate Systems, was acquired by IBM, he found himself among 40,000 employees in IBM’s information management division.  The group handles such well known solutions as DB2, Informix, Initiate, etc.   There was no one person overseeing social … Continue reading →

Posted in B2B, Marketing & Public Relations, Mary Conley Eggert | 31 Comments

Sales-savvy Siteworx marketer supports 40+ percent year-over-year growth

Posted on September 12, 2011 by Tech PRose

So many successes in marketing have been attributed to marketing automation. So I was surprised to hear Patricia Mejia, Chair of Women-in-Technology’s Sales & Marketing SIG, suggest that her firm’s success in achieving 40 to 50 percent  year-over-year growth was … Continue reading →

Posted in B2B, Marketing & Public Relations, Mary Conley Eggert, Success Stories, Technology Industry | 18 Comments

How are you addressing your sales team’s requests for more and better leads?

Posted on February 21, 2011 by Tech PRose

I had the pleasure of catching up with Marketing Strategist Steve Susina (@ssusina), at the Chicago Tech Breakfast Club on Friday, February 4 about how he applied marketing automation software to deliver: Mary: What problem does Marketing Automation solve for … Continue reading →

Posted in Marketing & Public Relations, Mary Conley Eggert | 24 Comments