Category Archives: Marketing & Public Relations

Review: What PR can learn from Moneyball

Posted on December 6, 2011 by Tech PRose

I recently saw the movie Moneyball, starring Brad Pitt (which of course made it one sports movie my wife thought was “OK” – not great, mind you, just OK). Based on the best-selling book by Michael Lewis, it offers a … Continue reading →

Posted in Marketing & Public Relations, Reviews, Tim Boivin | 98 Comments

Engaging employees for a smarter (and more social) planet

Posted on November 2, 2011 by Tech PRose

When David Pittman’s company, Initiate Systems, was acquired by IBM, he found himself among 40,000 employees in IBM’s information management division.  The group handles such well known solutions as DB2, Informix, Initiate, etc.   There was no one person overseeing social … Continue reading →

Posted in B2B, Marketing & Public Relations, Mary Conley Eggert | 31 Comments

How to Build a Personal Brand

Posted on October 20, 2011 by Tech PRose

Q&A with Matthew Royse – Author of the Knowledge Enthusiast blog and managing editor of Forsythe Technology’s FOCUS Magazine One of the most frequent requests I hear from Tech Breakfast Club (TBC) members is: How do I build my personal brand? You … Continue reading →

Posted in Marketing & Public Relations, Social Media, Success Stories | 137 Comments

Sales-savvy Siteworx marketer supports 40+ percent year-over-year growth

Posted on September 12, 2011 by Tech PRose

So many successes in marketing have been attributed to marketing automation. So I was surprised to hear Patricia Mejia, Chair of Women-in-Technology’s Sales & Marketing SIG, suggest that her firm’s success in achieving 40 to 50 percent  year-over-year growth was … Continue reading →

Posted in B2B, Marketing & Public Relations, Mary Conley Eggert, Success Stories, Technology Industry | 18 Comments

How do you engage with influencers and build loyalty to your brand online?

Posted on September 9, 2011 by Tech PRose

Tech Image tapped Mark Drapeau, Ph.D., , Director of Innovative Engagement, Microsoft Office of Civic Innovation, to address this question.  Mark’s online writing about technology first reached popularity while he was a regular blogger for Mashable.com in 2008. Mark is … Continue reading →

Posted in B2B, Marketing & Public Relations, Success Stories, Technology Industry | 21 Comments

“We’re All Marketers Now”

Posted on August 22, 2011 by Tech PRose

If you are a regular purveyor of the Tech Image blog, you are aware that contributors like myself often focus on marketing, social media, and PR issues. Bloggers impart their wisdom on these disciplines and how businesses can benefit through clearer, … Continue reading →

Posted in Marketing & Public Relations, Philip Anast, PR and Marketing | 38 Comments

Oscar Wilde would’ve loved social media

Posted on July 15, 2011 by Tech PRose

There’s a great Oscar Wilde quote that ought to be hanging on the office wall of every technology marketer and technology public relations practitioner: The only thing worse than being talked about is not being talked about. That has never … Continue reading →

Posted in Ken Krause, Marketing & Public Relations, Social Media | 29 Comments

Where are the crowds going? The social media pendulum swings

Posted on June 28, 2011 by Tech PRose

A lot has been written recently about Facebook’s declining numbers. While Facebook doesn’t seem to be in danger at the moment, it is an interesting trend and it prompts the question; Since those users left, where are they now spending … Continue reading →

Posted in Lawren Markle, Marketing & Public Relations, PR and Marketing, Social Media | 30 Comments

Does PR matter when “everyone’s a journalist?”

Posted on June 7, 2011 by Tech PRose

When I first started at Tech Image at the turn of the century*, the role of public relations was pretty well-defined. There were clients – organizations that had a product or service to offer – and there were journalists. Our … Continue reading →

Posted in Ken Krause, Marketing & Public Relations, Social Media | 21 Comments

Putting the Value Back Into Customer Events

Posted on May 4, 2011 by Tech PRose

Most of us have been bored stiff at some time by attending a business event dominated by PowerPoint slideshows and poorly disguised sales pitches, while offering us little insight and advice regarding the issues we were wrestling with. It’s a … Continue reading →

Posted in B2B, Lawren Markle, Marketing & Public Relations | 23 Comments