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Category Archives: Ken Krause
Getting in the Holiday Spirit with SmithBucklin
One of the cool things about being a business unit of SmithBucklin is our parent company’s commitment to giving back. Take the “Charity Makes Sense” program in which we’re all participating. Earlier in the month we had something called “Penny … Continue reading
Posted in Company News, Ken Krause
38 Comments
Oscar Wilde would’ve loved social media
There’s a great Oscar Wilde quote that ought to be hanging on the office wall of every technology marketer and technology public relations practitioner: The only thing worse than being talked about is not being talked about. That has never … Continue reading
Does PR matter when “everyone’s a journalist?”
When I first started at Tech Image at the turn of the century*, the role of public relations was pretty well-defined. There were clients – organizations that had a product or service to offer – and there were journalists. Our … Continue reading
Surprise: Social networks are not killing email
Video may have killed the radio star. But those who believe social networks are in the process of doing the same to email may want to check out this article from eMarketer, which analyzes a report from customer relationship marketing … Continue reading
Posted in Ken Krause, Social Media, Technology Industry
18 Comments
Marketers: Don’t fear the people
One of the biggest objections technology marketers have to getting involved with social media essentially comes down to this: what if someone says something bad about us? They seem to forget the words of 19th Century Irish playwright, poet and wit Oscar Wilde, who once said “The only thing worse than being talked about is not being talked about.” Continue reading
Bears QB injury shows the ugly side of Twitter
Technology marketers who continue to believe that what happens on social media outlets such as Twitter doesn’t matter can learn a lesson from Jay Cutler. Continue reading
Posted in Ken Krause, Marketing & Public Relations, Reviews, Social Media
24 Comments
Whip It: Good
The other night, I was scanning through the cable movie guide when I saw that Whip It is now available. I remember being interested in seeing the film when it came out, but it was gone before I had the … Continue reading
Posted in Ken Krause, Reviews
32 Comments
Talent Is Overrated: What Really Separates World-Class Performers from Everyone Else
We’ve all sat and marveled at the top performers in their fields at one time or another, whether it’s Eddie Van Halen on guitar, Tiger Woods on the golf course or Jack Welch in the Boardroom. We see them and think, “Wow, it must be awesome to be born with that kind of talent. If only I had been so fortunate.” Continue reading
Posted in Ken Krause, Reviews
22 Comments
Duck Soup
Most of the time on this blog, we tend to write about new movies that just came to theaters, or else were recently released on DVD. Recently, though, I had the chance to watch an old favorite and see that … Continue reading
Posted in Ken Krause, Reviews
26 Comments
Good to Great: Why Some Companies Make the Leap…And Others Don’t
“Good is the enemy of great” intones author Jim Collins in the beginning of his book Good to Great: Why Some Companies Make the Leap…And Others Don’t. And for the next couple of hundred pages he explains why that’s true … Continue reading
Posted in B2B, Ken Krause, Reviews
20 Comments