Author Archives: techimage

Are you diluting your “Likes”?

Posted on February 16, 2011 by techimage

On ClickZ, Christopher Heine takes an interesting look at how companies increasingly are trying to leverage the “Like” button to incentivize people to follow their brands. This brings up the important consideration of whether companies should focus on building their … Continue reading →

Posted in B2B, Social Media, Tim Boivin | 20 Comments

McKinsey says information overload not good for creativity, best decision-making

Posted on February 15, 2011 by techimage

“Information overload” is a term that has packed on the pounds, both literally and figuratively, over the years as smart phones and social networking tools have pervaded workplaces in just about every realm of industry. Management consulting company McKinsey delivers … Continue reading →

Posted in Philip Anast, Social Media | 34 Comments

Deadly Sins of the Tech Industry: Will the Mini iPhone Become the Rainbow?

Posted on February 14, 2011 by techimage

As I was reading InfoWorld last week, Bill Snyder’s blog post, “Deadly Sins the Tech Industry Can’t Seem to Shake” caught my attention. In this post, Bill remembers the late Ken Olsen, the founder of Digital Equipment Corp, and the … Continue reading →

Posted in Christine Rojewski, Technology Industry | 23 Comments

You are Who You Say You Are – Especially if Someone Else Important Agrees

Posted on February 10, 2011 by techimage

While opinions about public relations may vary–some good, some not so good–at the end of the day PR is all about projecting a presence into a target market. The market can be physical (such as a region or city) or … Continue reading →

Posted in B2B, Bob Dirkes, Social Media, Success Stories | 28 Comments

2011 IT: The Year of the Woman?

Posted on February 9, 2011 by techimage

Last week, the Computing Technology Industry Association (CompTIA) Educational Foundation announced the formation of the Women in Information Technology Council. In its press release, CompTIA included some interesting (and troubling) stats from the National Center for Women & IT: Only … Continue reading →

Posted in Dan Green, Technology Industry | 35 Comments

21st Century PR Firm?

Posted on February 8, 2011 by techimage

There is much debate about the efficacy of online or offline advertising and the dwindling base of editors that make up PR’s output. And the issues around social media continue to clutter our email inboxes: Should corporations have Facebook profiles? What about blogging and tweeting? Do I really have to keep track of it all? Continue reading →

Posted in B2B, Dennis Collins, Marketing & Public Relations, Social Media | 20 Comments

A Crash Course in Dog Food and Mobile Retailing

Posted on February 4, 2011 by techimage

I recently attended the NRF’s Retail BIG Show in NYC and no surprise, everybody was talking mobile. From social media to shopping on smartphones to swiping smartphones to pay for purchases, the message was clear: “Hey Retailers, amp your mobile … Continue reading →

Posted in B2B, Kristen Rose Miller, Reviews, Social Media, Technology Industry | 25 Comments

Bears QB injury shows the ugly side of Twitter

Posted on January 31, 2011 by techimage

Technology marketers who continue to believe that what happens on social media outlets such as Twitter doesn’t matter can learn a lesson from Jay Cutler. Continue reading →

Posted in Ken Krause, Marketing & Public Relations, Reviews, Social Media | 24 Comments

TEDx Caltech Rocked!

Posted on January 28, 2011 by techimage

I had the pleasure of attending TEDx at Caltech on January 14th to hear thirty science and technology presentations — on the big stage at Beckman Auditorium on Caltech’s campus here in Pasadena.  Some of the talks were pretty heavy … Continue reading →

Posted in Lawren Markle, Technology Industry | 37 Comments

Creating a Content Chop Shop

Posted on January 27, 2011 by techimage

Repurposing already created content across traditional and new media channels can be quite effective for a business-to-business communications program, and will keep that content engine chugging and boost search engine optimization(SEO) without the process becoming too much of a time sink. Continue reading →

Posted in B2B, Dan McDonnell, Marketing & Public Relations, Social Media, Success Stories | Tagged , , , | 22 Comments